Search Engine Marketing

SEM Services

You Say PPC, We Say SEM

Search Engine Marketing (SEM)

Search is at the absolute core of everything we do, and we’re here to help you achieve your marketing goals. We are experts at building, optimizing and integrating search campaigns into your marketing mix.

Whether we’re taking over existing campaigns or starting from scratch, we’ll work with you to establish a roadmap to success and drive strategy designed to help grow your business. Our approach of testing, optimizing and analyzing the marketplace and implementing best practices are just a few of the ways we’ll reach your goals. Along the way we’ll make sure you know what we’re up to, how we’re getting there and where we’re going.

Keyword Search

We know Google, Bing and Yahoo search ecosystems like the back of our hands. Building keyword lists into optimal campaign and ad group structure, search query analysis, ad copy testing, bid management, ad extensions – things we think about daily so you don’t have to.


Google and Bing product listing ad campaigns are a must for e-commerce businesses. We’ll help you make your products visible when prospective customers are comparison shopping online. This is done through Merchant Center management and specialized shopping campaign optimization.

Bonafide & Certified So You’re Satisfied

When it comes to search, you’re in good hands with SP Marketing. We’re a Certified Google Partner and an Accredited Professional Agency for the Bing-Yahoo Network. We work very closely with our dedicated agency reps to deliver best-in-class campaigns for our clients.

Mobile App

Whether you’re looking to drive installs or engagement we utilize a mix of campaign types and tactics such as search, display, universal and video app install campaigns to reach your targets. Tracking is of the utmost importance in any campaign we run and we know it can be especially challenging for mobile apps. That’s why we’re well versed in working with TUNE, Kochava, Adjust and many other platforms you might use for app analytics.

Google Display Network (GDN)

To expand your reach, the GDN can get your ads in front of your audience while they’re surfing the world wide web or viewing relevant content. There are many ways to find your audience through site retargeting, CRM targeting and look-alikes, interest targeting, in-market segments, custom affinity, similar audiences and contextual targeting. Retargeting is crucial to converting engaged users while other display tactics will help fill the funnel and bring awareness of your products and services to new customers.

Video (YouTube)

As the second largest search engine, YouTube is another high value, wide-reaching channel to engage people with your Brand. We can capture users actively searching through Discovery ads or watching videos through In-Stream (pre-roll) spots targeted to relevant audiences. Targeting is robust, similar to options on the GDN. The perk of TrueView ads is you only pay for clicks or completed views of the video ad.

Let’s connect and talk about your paid search marketing